A Recipe For Fitness

I was approached by a friend of a work colleague to create a fitness e-book that reads like a cooking recipe. Needless to say I was instantly interested in the concept.
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 Over time the project grew from just an e-book to a full-blown printed version too. After a lot of work we landed on a book that I couldn’t be more proud of.

Goals

Design a fitness book that reads like a recipe book.
Create a format that worked in both print and digital formats.

Challenges

Updating the scope mid-project to include a print version as well.
Cutting out lots, and lots, and lots of Nick’s exercise imagery to put in the book. I know that man’s legs better than he does.

Solutions

The lasso tool in Photoshop was my best friend for this project - thanks lasso tool!

Client

Realm Fitness / Nick Longhurst

Scope

Print Design
E-Book
Photo Editing
Branding

Cool Points

Getting to actually hold a book that I designed in my own hands was a pretty cool experience.

Book in physical, tablet and phone format

The Process

Starting from a Google Doc, we structured the content with a wireframe to help visualise it as a real book. Then we added placeholder imagery. With more revisions we slowly refined the final design.

Printed Version

There’s just something special about a real, physical book isn’t there? How it feels to flick through the pages, the smell of the fresh ink on paper, it’s an experience. Knowing that, I put a lot of care and attention into the design on the printed version of the book to make the reading experience as good as possible for any future readers.

Front Cover

People are going to judge this book by it’s cover, so the design had to be spot on! The most important page in the book requires an extra amount of effort. Here you can see the mutliple variations we went through before landing on the final design.

Digital Version

The e-book version gave us the chance to show off the book in full colour. I wanted to ensure a good reading experience whether someone is reading on their computer, tablet, or their phone while on the toilet. Hey, I’m not going to judge.