I'm The One

I collaborated with London based music producer Majed to design the artwork for his first single upon his return from a brief hiatus. With plans to refresh his brand for a new era of music, Majed wanted an arc to become synonymous with his identity and the centrepiece for the artwork of all future releases.

Goals

Set the precedent of a visual style going forward.
Encorporate an arc as the main element of the artwork.

Challenges

Maintaining regular communication when working remotely.
Narrowing down a visual style that was strong enough to continue on future releases.

Solutions

Regular communication helped the project continue smoothly and efficiently.

Client

Majed

Scope

Album Art
Content Creation
Art Direction

Cool Points

Completely hand-drawn using Adobe Photoshop

Ideation

The process started by building a mood board with Majed to decide on a visual direction. Once I had this I began exploring ideas through sketching while using the lyrics of the song as inspiration.

Creation

A mix of photo manipulation and digital illustration, the artwork was built over many iterative steps in which I consistently communicated with Majed to get feedback on the progress.

Album Art

Heavily inspired by the streets of Shoreditch in London, the artwork conveys a sense of mystery and isolation in a colourful, sci-fi setting.