TIDES Branding

‍TIDES, a hard rock band from London, needed a logo to be used on merchandise, flyers, backdrops and across social media to help them grow their fan base and reach new audiences within the London music scene.

Goals

A bold design that stands out from other band logos on a gig line-up poster.
Versatility to work across t-shirts, posters, social platforms, etc.

Challenges

Deciding on a style from a wide range of opinions in the band.
Making the logo feel unique while sticking to a simple aesthetic.

Solutions

Being in constant communication with the band during the process.
Brainstorming LOTS of ideas!

Client

TIDES

Scope

Logo Design
Branding
Merchandise
Content Creation
Art Direction

Cool Points

I got to see my logo projected on a large screen in a London venue.

Ideation

I started by asking the band a lot of questions about what they wanted from their logo. Together we created a mood board, which I then used to explore ideas through sketching.

Logo Design

We wanted the logo to be as bold and legible as possible, resulting in us keeping a simplistic approach and very clean aesthetic.

Branding & Merch

From t-shirts to promotional materials, I was involved in designing a large variety of content for the band that included the new logo. Below are various examples of this work.