You Know | Under This Sun

‍TIDES were preparing to release two singles over the summer of 2019. They came to me to design artwork that would tie the two singles together visually, while also representing the unique messages that each song was communicating.

Goals

Portray the lyrical themes of each song in the artwork.
Create a consistent visual theme across two single covers.

Challenges

Deciding how to visually portray the lyrical themes.
Creating a unique design to help the band stand out in a saturated London music scene.

Solutions

Using the symbolism of different flowers to communicate the meaning of the songs.
Developing the idea that the flowers would grow to encompass a persons body.

Client

TIDES

Scope

Album Art
Content Creation
Art Direction

Cool Points

This was the first job I did when trying to freelance while travelling.

Ideation

The process began with a session with the band where we sketched ideas, wrote out the song lyrics, and created a mood board to define a visual direction for the project.

Album Art

The artworks needed to convey the lyrical themes for the individual songs. The growth of flowers on the body represents a persons opinions and how over time these views can grow to become part of who they are. I used the meaning behind specific flower species to convey those themes in a subtle way.

Promotional Material

Using the cover art to create banners and imagery of various sizes to run across multiple social media channels and promote the release of the singles.